:root {
  --black: #080808;
  --void: #030303;
  --ink: #151515;
  --muted: #66625f;
  --soft: #f5f2ee;
  --paper: #fffdfa;
  --line: rgba(8, 8, 8, 0.12);
  --red: #f12222;
  --red-dark: #a40f12;
  --red-hot: #ff3a24;
  --white: #ffffff;
  --radius: 8px;
  --shadow: 0 24px 70px rgba(8, 8, 8, 0.2);
  --max: 1180px;
  --ease: cubic-bezier(0.19, 1, 0.22, 1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family:
    Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  overflow-x: hidden;
}

body.nav-open {
  overflow: hidden;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
textarea,
select {
  font: inherit;
}

.skip-link {
  position: fixed;
  left: 16px;
  top: 12px;
  z-index: 100;
  transform: translateY(-160%);
  background: var(--white);
  color: var(--black);
  padding: 10px 14px;
  border-radius: var(--radius);
  box-shadow: var(--shadow);
  transition: transform 180ms ease;
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: fixed;
  inset: 18px 20px auto;
  z-index: 50;
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 20px;
  max-width: calc(var(--max) + 80px);
  margin: 0 auto;
  padding: 8px;
  border: 1px solid rgba(255, 255, 255, 0.2);
  border-radius: 999px;
  background: linear-gradient(90deg, rgba(8, 8, 8, 0.74), rgba(8, 8, 8, 0.9));
  color: var(--white);
  backdrop-filter: blur(18px);
  transition:
    background 220ms ease,
    border-color 220ms ease,
    box-shadow 220ms ease;
}

.site-header.is-scrolled {
  background: rgba(8, 8, 8, 0.86);
  border-color: rgba(255, 255, 255, 0.14);
  box-shadow: 0 18px 60px rgba(0, 0, 0, 0.24);
}

.brand {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-width: max-content;
  height: 52px;
  padding: 0 8px;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.035);
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.08);
}

.brand-logo {
  display: block;
  width: auto;
  height: 44px;
  max-width: none;
  object-fit: contain;
  filter: drop-shadow(0 8px 18px rgba(0, 0, 0, 0.35));
}

.site-nav {
  justify-self: center;
  display: flex;
  align-items: center;
  gap: 6px;
}

.site-nav a {
  display: inline-flex;
  align-items: center;
  min-height: 38px;
  padding: 0 14px;
  border-radius: 999px;
  color: rgba(255, 255, 255, 0.72);
  font-size: 0.84rem;
  transition:
    color 180ms ease,
    background 180ms ease;
}

.site-nav a:hover,
.site-nav a:focus-visible,
.site-nav a.is-active {
  background: rgba(255, 255, 255, 0.1);
  color: var(--white);
  outline: none;
}

.header-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 40px;
  padding: 0 18px;
  border-radius: 999px;
  background: var(--red);
  color: var(--white);
  font-size: 0.84rem;
  font-weight: 800;
  box-shadow: 0 10px 30px rgba(228, 35, 34, 0.28);
  transition:
    transform 180ms ease,
    background 180ms ease;
}

.header-cta:hover,
.header-cta:focus-visible {
  transform: translateY(-1px);
  background: #ff302f;
  outline: none;
}

.nav-toggle {
  display: none;
  width: 42px;
  height: 42px;
  border: 0;
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.12);
  color: var(--white);
  cursor: pointer;
  justify-self: end;
}

.nav-toggle span {
  display: block;
  width: 18px;
  height: 2px;
  margin: 4px auto;
  background: currentColor;
  border-radius: 999px;
  transition:
    transform 180ms ease,
    opacity 180ms ease;
}

.nav-open .nav-toggle span:first-child {
  transform: translateY(3px) rotate(45deg);
}

.nav-open .nav-toggle span:last-child {
  transform: translateY(-3px) rotate(-45deg);
}

.hero {
  position: relative;
  min-height: min(960px, calc(100svh - 42px));
  padding: 132px 24px 48px;
  display: grid;
  place-items: center;
  overflow: hidden;
  background: var(--void);
  color: var(--white);
  isolation: isolate;
}

.hero::after {
  content: "";
  position: absolute;
  inset: auto 0 0;
  z-index: 3;
  height: 24%;
  background: linear-gradient(180deg, rgba(3, 3, 3, 0), var(--void));
  pointer-events: none;
}

.hero-scene {
  position: absolute;
  inset: 0;
  z-index: 0;
  overflow: hidden;
}

.commerce-grid {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(rgba(255, 255, 255, 0.05) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.05) 1px, transparent 1px),
    radial-gradient(circle at 18% 22%, rgba(241, 34, 34, 0.42), transparent 32%),
    radial-gradient(circle at 78% 54%, rgba(255, 58, 36, 0.28), transparent 34%),
    linear-gradient(115deg, rgba(95, 7, 7, 0.92), transparent 48%),
    var(--void);
  background-size:
    72px 72px,
    72px 72px,
    100% 100%,
    auto;
  opacity: 0.9;
}

.hero-noise {
  position: absolute;
  inset: 0;
  background-image:
    radial-gradient(rgba(255, 255, 255, 0.08) 0.8px, transparent 0.8px),
    radial-gradient(rgba(241, 34, 34, 0.18) 0.8px, transparent 0.8px);
  background-position:
    0 0,
    17px 23px;
  background-size:
    34px 34px,
    41px 41px;
  opacity: 0.14;
  mix-blend-mode: screen;
}

.hero-heat {
  position: absolute;
  width: 56vw;
  height: 56vw;
  right: -16vw;
  top: -12vw;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(241, 34, 34, 0.34), transparent 62%);
  filter: blur(12px);
  opacity: 0.8;
}

.hero-wordmark {
  position: absolute;
  right: -0.08em;
  bottom: 6%;
  color: rgba(255, 255, 255, 0.045);
  font-size: clamp(8rem, 20vw, 21rem);
  font-weight: 950;
  line-height: 0.72;
  letter-spacing: 0;
  white-space: nowrap;
  transform: rotate(-2deg);
}

.hero-edge-label {
  position: absolute;
  right: 28px;
  top: 45%;
  color: rgba(255, 255, 255, 0.52);
  font-size: 0.72rem;
  font-weight: 900;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  writing-mode: vertical-rl;
}

.signal-line {
  position: absolute;
  width: 82vw;
  height: 180px;
  border: 1px solid rgba(241, 34, 34, 0.5);
  border-left: 0;
  border-radius: 0 999px 999px 0;
  transform: rotate(-12deg);
}

.signal-line-one {
  right: -24vw;
  top: 18%;
}

.signal-line-two {
  right: 8vw;
  bottom: 8%;
  opacity: 0.45;
}

.hero-content {
  position: relative;
  z-index: 4;
  width: min(100%, var(--max));
  padding: 14px 0 22px;
}

.eyebrow,
.section-kicker {
  margin: 0 0 18px;
  color: var(--red);
  font-size: 0.76rem;
  font-weight: 900;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.hero h1 {
  width: min(820px, 100%);
  margin: 0;
  font-size: clamp(3.4rem, 7.4vw, 7.7rem);
  line-height: 0.86;
  letter-spacing: 0;
  text-wrap: balance;
  text-shadow: 0 14px 46px rgba(0, 0, 0, 0.42);
}

.hero h1 span {
  display: block;
}

.hero-redline {
  position: relative;
  width: max-content;
  max-width: 100%;
  padding: 0 0.07em 0.07em;
  color: var(--white);
}

.hero-redline::before {
  content: "";
  position: absolute;
  inset: 0.14em -0.015em 0.07em;
  z-index: -1;
  border-radius: 0.08em;
  background: linear-gradient(90deg, var(--red), var(--red-dark));
  transform: rotate(-1deg);
  box-shadow: 0 24px 70px rgba(241, 34, 34, 0.28);
}

.hero-copy {
  width: min(620px, 100%);
  margin: 28px 0 0;
  color: rgba(255, 255, 255, 0.82);
  font-size: clamp(1.04rem, 1.35vw, 1.24rem);
  line-height: 1.62;
}

.hero-actions,
.hero-proof {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 30px;
}

.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  border-radius: 999px;
  padding: 0 22px;
  font-weight: 900;
  line-height: 1;
  transition:
    transform 180ms ease,
    box-shadow 180ms ease,
    border-color 180ms ease,
    background 180ms ease;
}

.button-primary {
  background: linear-gradient(135deg, var(--red), var(--red-dark));
  color: var(--white);
  box-shadow: 0 18px 40px rgba(228, 35, 34, 0.28);
}

.button-secondary {
  border: 1px solid rgba(255, 255, 255, 0.26);
  color: var(--white);
  background: rgba(255, 255, 255, 0.07);
}

.button:hover,
.button:focus-visible {
  transform: translateY(-2px);
  outline: none;
}

.button-primary:hover,
.button-primary:focus-visible {
  background: #ff302f;
  box-shadow: 0 22px 48px rgba(228, 35, 34, 0.36);
}

.button-secondary:hover,
.button-secondary:focus-visible {
  border-color: rgba(255, 255, 255, 0.54);
  background: rgba(255, 255, 255, 0.12);
}

.hero-proof {
  width: min(810px, 100%);
  padding: 0;
}

.hero-proof div {
  min-width: 190px;
  padding: 16px 18px;
  position: relative;
  overflow: hidden;
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: var(--radius);
  background: linear-gradient(180deg, rgba(255, 255, 255, 0.09), rgba(255, 255, 255, 0.035));
  backdrop-filter: blur(12px);
}

.hero-proof div::before {
  content: "";
  position: absolute;
  inset: 0 0 auto;
  height: 2px;
  background: linear-gradient(90deg, var(--red), transparent);
}

.hero-proof dt {
  font-weight: 900;
}

.hero-proof dd {
  margin: 4px 0 0;
  color: rgba(255, 255, 255, 0.62);
  font-size: 0.9rem;
}

.store-mockup {
  position: absolute;
  right: clamp(-190px, -9vw, -40px);
  bottom: clamp(54px, 7vh, 108px);
  z-index: 2;
  width: min(54vw, 720px);
  min-width: 560px;
  padding: 12px;
  border: 1px solid rgba(255, 255, 255, 0.24);
  border-radius: 26px;
  background: rgba(255, 255, 255, 0.92);
  color: var(--black);
  box-shadow:
    0 34px 90px rgba(0, 0, 0, 0.46),
    0 0 0 12px rgba(255, 255, 255, 0.06);
  transform: perspective(950px) rotateX(8deg) rotateY(-17deg) rotateZ(2deg);
}

.browser-bar {
  display: flex;
  align-items: center;
  gap: 8px;
  height: 32px;
  color: rgba(8, 8, 8, 0.44);
  font-size: 0.72rem;
}

.browser-bar span {
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: #d7d2cc;
}

.browser-bar span:first-child {
  background: var(--red);
}

.browser-bar small {
  margin-left: auto;
}

.mockup-nav {
  display: flex;
  align-items: center;
  gap: 18px;
  padding: 10px 12px 16px;
  color: rgba(8, 8, 8, 0.5);
  font-size: 0.76rem;
  font-weight: 800;
}

.mockup-nav strong {
  margin-right: auto;
  color: var(--black);
  font-weight: 950;
}

.mockup-hero {
  display: flex;
  align-items: end;
  justify-content: space-between;
  min-height: 190px;
  padding: 22px;
  border-radius: 16px;
  background:
    radial-gradient(circle at 80% 10%, rgba(255, 255, 255, 0.15), transparent 28%),
    linear-gradient(135deg, rgba(241, 34, 34, 0.98), rgba(8, 8, 8, 0.96)),
    var(--black);
  color: var(--white);
}

.mockup-hero small {
  display: inline-flex;
  margin-bottom: 12px;
  padding: 6px 10px;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.12);
  color: rgba(255, 255, 255, 0.74);
  font-size: 0.68rem;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.mockup-hero b {
  display: block;
  max-width: 360px;
  font-size: clamp(2rem, 3.9vw, 4rem);
  line-height: 0.9;
}

.mockup-hero span {
  display: block;
  width: min(250px, 100%);
  margin-top: 12px;
  color: rgba(255, 255, 255, 0.68);
}

.mockup-hero button {
  min-width: 106px;
  min-height: 40px;
  border: 0;
  border-radius: 999px;
  background: var(--white);
  color: var(--black);
  font-weight: 900;
}

.mockup-body {
  display: grid;
  grid-template-columns: 1.2fr 1fr 1fr;
  gap: 12px;
  margin-top: 12px;
}

.mockup-card {
  position: relative;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  gap: 6px;
  min-height: 126px;
  padding: 14px;
  border: 1px solid rgba(8, 8, 8, 0.08);
  border-radius: 14px;
  background:
    linear-gradient(180deg, rgba(228, 35, 34, 0.12), transparent 58%),
    repeating-linear-gradient(90deg, transparent 0 16px, rgba(8, 8, 8, 0.05) 17px 18px),
    var(--soft);
}

.mockup-card::before {
  content: "";
  position: absolute;
  width: 96px;
  height: 96px;
  right: -28px;
  top: -28px;
  border-radius: 50%;
  background: rgba(241, 34, 34, 0.14);
}

.mockup-card span,
.mockup-card strong {
  position: relative;
}

.mockup-card span {
  color: rgba(8, 8, 8, 0.46);
  font-size: 0.72rem;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.mockup-card strong {
  font-size: 1.45rem;
  line-height: 1;
}

.mockup-card.tall {
  grid-row: span 2;
  min-height: 264px;
  background:
    radial-gradient(circle at 45% 25%, rgba(255, 255, 255, 0.22), transparent 26%),
    linear-gradient(160deg, rgba(8, 8, 8, 0.9), rgba(8, 8, 8, 0.16)),
    var(--red);
  color: var(--white);
}

.mockup-card.dark {
  background: var(--black);
  color: var(--white);
}

.mockup-card.dark span {
  color: rgba(255, 255, 255, 0.58);
}

.mockup-checkout-flow {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 8px;
  margin-top: 12px;
}

.mockup-checkout-flow span,
.mockup-checkout-flow strong {
  display: inline-flex;
  min-height: 38px;
  align-items: center;
  justify-content: center;
  border-radius: 999px;
  background: var(--soft);
  color: rgba(8, 8, 8, 0.56);
  font-size: 0.72rem;
  font-weight: 900;
  text-transform: uppercase;
}

.mockup-checkout-flow strong {
  background: var(--black);
  color: var(--white);
}

.checkout-panel {
  position: absolute;
  right: 7vw;
  top: 23%;
  z-index: 3;
  width: 286px;
  padding: 18px;
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: 18px;
  background: linear-gradient(180deg, rgba(20, 20, 20, 0.92), rgba(8, 8, 8, 0.72));
  color: var(--white);
  box-shadow: 0 24px 70px rgba(0, 0, 0, 0.28);
  backdrop-filter: blur(18px);
}

.hero-impact-panel {
  position: absolute;
  right: 33vw;
  bottom: 16%;
  z-index: 3;
  width: 238px;
  padding: 18px;
  border: 1px solid rgba(255, 255, 255, 0.16);
  border-radius: 18px;
  background: rgba(8, 8, 8, 0.74);
  color: var(--white);
  box-shadow: 0 24px 70px rgba(0, 0, 0, 0.32);
  backdrop-filter: blur(18px);
}

.hero-impact-panel span {
  display: block;
  color: rgba(255, 255, 255, 0.62);
  font-size: 0.76rem;
  font-weight: 900;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.hero-impact-panel strong {
  display: block;
  margin-top: 8px;
  color: var(--red-hot);
  font-size: 3.2rem;
  line-height: 0.9;
}

.hero-impact-panel small {
  display: block;
  margin-top: 10px;
  color: rgba(255, 255, 255, 0.66);
  line-height: 1.45;
}

.checkout-head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  padding-bottom: 14px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.12);
}

.checkout-head span {
  color: rgba(255, 255, 255, 0.62);
  font-size: 0.8rem;
}

.checkout-panel ol {
  display: grid;
  gap: 10px;
  margin: 14px 0 0;
  padding: 0;
  list-style: none;
  color: rgba(255, 255, 255, 0.78);
  font-size: 0.88rem;
}

.checkout-panel li {
  display: flex;
  gap: 10px;
  align-items: center;
}

.checkout-panel li span {
  color: var(--red);
  font-weight: 900;
}

.product-orbit {
  position: absolute;
  inset: 0;
  pointer-events: none;
}

.mini-product {
  position: absolute;
  display: grid;
  grid-template-columns: 54px 1fr;
  grid-template-rows: auto auto;
  column-gap: 12px;
  width: 210px;
  padding: 10px;
  border-radius: 16px;
  background: rgba(255, 255, 255, 0.9);
  color: var(--black);
  box-shadow: 0 20px 60px rgba(0, 0, 0, 0.24);
}

.mini-product strong,
.mini-product small {
  align-self: end;
}

.mini-product small {
  color: var(--muted);
}

.product-photo {
  grid-row: span 2;
  width: 54px;
  height: 54px;
  border-radius: 12px;
  background:
    linear-gradient(135deg, rgba(255, 255, 255, 0.18), transparent 40%),
    var(--red);
}

.mini-product-b .product-photo {
  background:
    linear-gradient(135deg, rgba(255, 255, 255, 0.2), transparent 42%),
    var(--black);
}

.mini-product-c .product-photo {
  background:
    linear-gradient(135deg, rgba(8, 8, 8, 0.16), transparent 44%),
    var(--soft);
}

.mini-product-a {
  display: none;
}

.mini-product-b {
  right: 34vw;
  top: 14%;
  transform: rotate(4deg);
}

.mini-product-c {
  right: 4vw;
  bottom: 19%;
  transform: rotate(-4deg);
}

.ticker-section {
  position: relative;
  z-index: 5;
  overflow: hidden;
  padding: 18px 0;
  background: linear-gradient(90deg, var(--red), var(--red-dark), var(--red));
  color: var(--white);
}

.ticker-track {
  display: flex;
  width: max-content;
  gap: 26px;
  animation: ticker 28s linear infinite;
}

.ticker-track span {
  display: inline-flex;
  align-items: center;
  gap: 26px;
  font-size: clamp(1.2rem, 3.6vw, 3.1rem);
  font-weight: 900;
  line-height: 1;
  text-transform: uppercase;
  white-space: nowrap;
}

.ticker-track span::after {
  content: "";
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: var(--white);
}

@keyframes ticker {
  to {
    transform: translateX(-50%);
  }
}

.section {
  padding: clamp(82px, 12vw, 150px) 24px;
}

.problem-section,
.audience-section {
  position: relative;
  background:
    linear-gradient(rgba(8, 8, 8, 0.035) 1px, transparent 1px),
    linear-gradient(90deg, rgba(8, 8, 8, 0.035) 1px, transparent 1px),
    var(--paper);
  background-size: 48px 48px;
}

.problem-section::before {
  content: "01";
  position: absolute;
  right: 3vw;
  top: 3vw;
  color: rgba(8, 8, 8, 0.035);
  font-size: clamp(10rem, 20vw, 22rem);
  font-weight: 950;
  line-height: 0.75;
}

.problem-layout,
.solution-grid,
.method-inner,
.final-cta,
.site-footer,
.section-heading {
  width: min(100%, var(--max));
  margin: 0 auto;
}

.problem-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.35fr);
  gap: clamp(36px, 6vw, 82px);
  align-items: start;
}

.section-copy {
  max-width: 620px;
}

.section-copy h2,
.section-heading h2,
.method-intro h2,
.difference-copy h2,
.final-cta h2 {
  margin: 0;
  font-size: clamp(2.4rem, 5.8vw, 6.4rem);
  line-height: 0.94;
  letter-spacing: 0;
  text-wrap: balance;
}

.section-copy p,
.section-heading p,
.final-cta p {
  margin: 22px 0 0;
  color: var(--muted);
  font-size: clamp(1rem, 1.35vw, 1.18rem);
  line-height: 1.7;
}

.pain-board {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
}

.pain-board article,
.service-card,
.difference-card,
.audience-list article {
  position: relative;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: rgba(255, 255, 255, 0.72);
  transition:
    transform 240ms var(--ease),
    border-color 240ms ease,
    box-shadow 240ms ease,
    background 240ms ease;
}

.pain-board article {
  min-height: 220px;
  padding: 22px;
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.7);
}

.pain-board article::after,
.service-card::after,
.difference-card::after {
  content: "";
  position: absolute;
  right: -34px;
  top: -34px;
  width: 88px;
  height: 88px;
  border-radius: 50%;
  background: rgba(241, 34, 34, 0.1);
}

.pain-board article:hover,
.service-card:hover,
.difference-card:hover,
.audience-list article:hover {
  transform: translateY(-4px);
  border-color: rgba(228, 35, 34, 0.44);
  box-shadow: 0 18px 50px rgba(8, 8, 8, 0.08);
}

.pain-board span,
.service-card span,
.method-steps span {
  color: var(--red);
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0.12em;
}

.pain-board h3,
.service-card h3,
.method-steps h3,
.difference-card h3 {
  margin: 26px 0 0;
  font-size: clamp(1.2rem, 1.7vw, 1.6rem);
  line-height: 1.05;
}

.pain-board p,
.service-card p,
.method-steps p,
.difference-card p {
  margin: 14px 0 0;
  color: var(--muted);
  line-height: 1.6;
}

.solution-section {
  position: relative;
  overflow: hidden;
  background: var(--black);
  color: var(--white);
}

.solution-section::before {
  content: "";
  position: absolute;
  width: 52vw;
  height: 52vw;
  left: -28vw;
  top: -18vw;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(241, 34, 34, 0.3), transparent 64%);
}

.solution-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.08fr) minmax(0, 0.92fr);
  gap: clamp(36px, 6vw, 80px);
  align-items: center;
}

.solution-section .section-copy p,
.difference-section p,
.final-cta p {
  color: rgba(255, 255, 255, 0.68);
}

.ops-map {
  position: relative;
  display: grid;
  gap: 12px;
  padding: clamp(18px, 3vw, 28px);
  border: 1px solid rgba(255, 255, 255, 0.14);
  border-radius: 28px;
  background:
    linear-gradient(rgba(255, 255, 255, 0.05) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.05) 1px, transparent 1px),
    rgba(255, 255, 255, 0.04);
  background-size: 42px 42px;
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.04);
}

.ops-map::before {
  content: "";
  position: absolute;
  left: 12%;
  right: 12%;
  top: 50%;
  height: 3px;
  background: linear-gradient(90deg, transparent, var(--red), transparent);
  transform: translateY(-50%);
}

.ops-column {
  position: relative;
  display: grid;
  grid-template-columns: 0.6fr 1fr;
  align-items: center;
  min-height: 108px;
  padding: 18px;
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 18px;
  background: rgba(8, 8, 8, 0.72);
}

.ops-column.active {
  background: rgba(228, 35, 34, 0.96);
}

.ops-column span {
  color: rgba(255, 255, 255, 0.58);
  font-size: 0.72rem;
  font-weight: 900;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.ops-column strong {
  font-size: clamp(1.6rem, 3vw, 3rem);
  line-height: 0.95;
}

.ops-column small {
  grid-column: 2;
  color: rgba(255, 255, 255, 0.65);
}

.inline-link {
  display: inline-flex;
  margin-top: 26px;
  color: var(--white);
  font-weight: 900;
  text-decoration: underline;
  text-decoration-color: var(--red);
  text-decoration-thickness: 3px;
  text-underline-offset: 7px;
}

.section-heading {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(300px, 0.58fr);
  gap: clamp(28px, 6vw, 76px);
  align-items: end;
}

.section-heading p {
  margin-top: 0;
}

.service-grid {
  width: min(100%, var(--max));
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 14px;
  margin: 46px auto 0;
}

.service-card {
  min-height: 270px;
  padding: 24px;
}

.service-card:nth-child(1),
.service-card:nth-child(6) {
  grid-column: span 2;
}

.service-card:nth-child(1) {
  background:
    radial-gradient(circle at 88% 12%, rgba(241, 34, 34, 0.26), transparent 30%),
    var(--black);
  color: var(--white);
}

.service-card:nth-child(1) p {
  color: rgba(255, 255, 255, 0.66);
}

.service-card:nth-child(2),
.service-card:nth-child(5) {
  background: var(--black);
  color: var(--white);
}

.service-card:nth-child(2) p,
.service-card:nth-child(5) p {
  color: rgba(255, 255, 255, 0.66);
}

.service-card:nth-child(3) {
  background:
    linear-gradient(145deg, rgba(228, 35, 34, 0.12), transparent 42%),
    var(--white);
}

.service-card:nth-child(6) {
  background:
    linear-gradient(120deg, rgba(241, 34, 34, 0.14), transparent 44%),
    repeating-linear-gradient(90deg, transparent 0 26px, rgba(8, 8, 8, 0.045) 27px 28px),
    var(--white);
}

.method-section {
  padding: clamp(82px, 11vw, 140px) 24px;
  background: var(--soft);
}

.method-inner {
  display: grid;
  grid-template-columns: minmax(0, 0.76fr) minmax(0, 1.24fr);
  gap: clamp(34px, 6vw, 82px);
  align-items: start;
}

.method-intro {
  position: sticky;
  top: 128px;
}

.method-steps {
  display: grid;
  gap: 16px;
  margin: 0;
  padding: 0;
  list-style: none;
}

.method-steps li {
  position: relative;
  min-height: 180px;
  padding: 24px 24px 24px 84px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--paper);
}

.method-steps li::before {
  content: "";
  position: absolute;
  left: 28px;
  top: 26px;
  width: 34px;
  height: 34px;
  border: 9px solid var(--red);
  border-radius: 50%;
  background: var(--white);
}

.difference-section {
  position: relative;
  overflow: hidden;
  padding: clamp(86px, 12vw, 150px) 24px;
  background: var(--black);
  color: var(--white);
}

.difference-section::before {
  content: "ECOM";
  position: absolute;
  left: -0.08em;
  bottom: -0.05em;
  color: rgba(255, 255, 255, 0.045);
  font-size: clamp(10rem, 28vw, 28rem);
  font-weight: 950;
  line-height: 0.7;
}

.difference-copy {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: clamp(30px, 6vw, 82px);
  align-items: end;
  width: min(100%, var(--max));
  margin: 0 auto;
}

.difference-grid {
  width: min(100%, var(--max));
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
  margin: 44px auto 0;
}

.difference-card {
  min-height: 230px;
  padding: 24px;
  border-color: rgba(255, 255, 255, 0.14);
  background:
    linear-gradient(180deg, rgba(255, 255, 255, 0.075), rgba(255, 255, 255, 0.035));
}

.difference-card:hover {
  background: rgba(255, 255, 255, 0.08);
}

.audience-list {
  width: min(100%, var(--max));
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
  margin: 46px auto 0;
}

.audience-list article {
  display: grid;
  grid-template-columns: minmax(170px, 0.46fr) 1fr;
  gap: 18px;
  align-items: center;
  min-height: 124px;
  padding: 22px;
}

.audience-list strong {
  font-size: clamp(1.2rem, 2vw, 1.8rem);
  line-height: 1;
}

.audience-list span {
  color: var(--muted);
  line-height: 1.55;
}

.final-cta {
  position: relative;
  isolation: isolate;
  display: grid;
  grid-template-columns: minmax(0, 0.7fr) minmax(0, 1fr);
  gap: clamp(28px, 6vw, 86px);
  align-items: center;
  padding: clamp(82px, 12vw, 150px) 24px;
  color: var(--white);
}

.final-cta::before {
  content: "";
  position: absolute;
  inset: 0 auto 0 50%;
  width: 100vw;
  transform: translateX(-50%);
  z-index: -1;
  background:
    linear-gradient(rgba(255, 255, 255, 0.05) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.05) 1px, transparent 1px),
    linear-gradient(120deg, var(--red-dark), var(--black) 46%),
    var(--black);
  background-size:
    56px 56px,
    56px 56px,
    100% 100%,
    auto;
}

.cta-visual {
  min-height: 410px;
  display: grid;
  place-items: center;
}

.receipt-card {
  width: min(100%, 350px);
  padding: 24px;
  border-radius: 20px;
  background: var(--white);
  color: var(--black);
  box-shadow: 0 30px 90px rgba(0, 0, 0, 0.36);
  transform: rotate(-4deg);
}

.receipt-card span {
  display: block;
  color: var(--muted);
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.receipt-card strong {
  display: block;
  margin: 18px 0 26px;
  font-size: clamp(2.4rem, 5vw, 4.6rem);
  line-height: 0.86;
}

.receipt-card div {
  height: 14px;
  margin: 12px 0;
  border-radius: 999px;
  background: var(--soft);
}

.receipt-card div:nth-of-type(2) {
  width: 76%;
  background: rgba(228, 35, 34, 0.18);
}

.receipt-card div:nth-of-type(3) {
  width: 48%;
}

.receipt-card small {
  display: block;
  margin-top: 26px;
  color: var(--red);
  font-weight: 900;
}

.cta-content {
  max-width: 760px;
}

.cta-content .button {
  margin-top: 30px;
}

.site-footer {
  display: flex;
  justify-content: space-between;
  gap: 18px;
  padding: 24px;
  color: var(--muted);
  font-size: 0.92rem;
}

.site-footer span:first-child {
  color: var(--black);
  font-weight: 900;
}

.reveal {
  opacity: 1;
  transform: none;
}

.js .reveal {
  opacity: 1;
  transform: translateY(18px);
  transition:
    opacity 700ms var(--ease),
    transform 700ms var(--ease);
}

.js .reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (max-width: 1060px) {
  .site-header {
    grid-template-columns: auto auto auto;
  }

  .site-nav {
    gap: 0;
  }

  .site-nav a {
    padding: 0 10px;
  }

  .store-mockup {
    right: -220px;
    opacity: 0.72;
  }

  .checkout-panel {
    right: 24px;
    top: auto;
    bottom: 96px;
  }

  .hero-impact-panel {
    display: none;
  }

  .problem-layout,
  .solution-grid,
  .method-inner,
  .difference-copy,
  .final-cta {
    grid-template-columns: 1fr;
  }

  .method-intro {
    position: static;
  }

  .section-heading {
    grid-template-columns: 1fr;
  }

  .section-heading p {
    max-width: 680px;
  }

  .service-grid,
  .difference-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 780px) {
  .site-header {
    inset: 12px auto auto 12px;
    width: calc(100vw - 24px);
    max-width: none;
    grid-template-columns: auto 42px;
    justify-content: space-between;
    align-items: center;
    padding: 8px;
  }

  .nav-toggle {
    position: absolute;
    top: 50%;
    right: auto;
    left: 150px;
    display: block !important;
    background: rgba(255, 255, 255, 0.16);
    box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.12);
    transform: translateY(-50%);
  }

  .site-nav,
  .header-cta {
    position: fixed;
    left: 12px;
    right: auto;
    width: calc(100vw - 24px);
    transform: translateY(-16px);
    opacity: 0;
    pointer-events: none;
    transition:
      opacity 180ms ease,
      transform 180ms ease;
  }

  .site-nav {
    top: 76px;
    display: grid;
    justify-self: stretch;
    padding: 12px;
    border-radius: 22px;
    background: rgba(8, 8, 8, 0.94);
    box-shadow: 0 22px 70px rgba(0, 0, 0, 0.34);
  }

  .site-nav a {
    justify-content: center;
    min-height: 48px;
    font-size: 1rem;
  }

  .header-cta {
    top: 350px;
  }

  .nav-open .site-nav,
  .nav-open .header-cta {
    transform: translateY(0);
    opacity: 1;
    pointer-events: auto;
  }

  .hero {
    min-height: calc(100svh - 44px);
    padding: 130px 18px 40px;
    align-items: end;
  }

  .hero h1 {
    width: min(100%, 340px);
    font-size: clamp(2.2rem, 9.25vw, 2.9rem);
    line-height: 0.98;
  }

  .hero-redline {
    padding-right: 0.02em;
  }

  .hero-content {
    justify-self: start;
    width: calc(100vw - 36px);
    max-width: none;
  }

  .hero-copy {
    max-width: 32ch;
  }

  .hero-actions .button {
    flex: 1 1 100%;
    min-width: 0;
    width: min(100%, 340px);
    white-space: normal;
    line-height: 1.15;
    box-shadow: none;
  }

  .hero-actions {
    display: grid;
    justify-items: start;
    width: 100%;
  }

  .hero-proof {
    display: none;
  }

  .store-mockup {
    right: -420px;
    bottom: 118px;
    min-width: 520px;
    opacity: 0.28;
  }

  .checkout-panel {
    display: none;
  }

  .hero-edge-label,
  .hero-impact-panel,
  .hero-wordmark {
    display: none;
  }

  .mini-product {
    width: 180px;
  }

  .mini-product-a {
    display: none;
  }

  .mini-product-b {
    right: -92px;
    top: 20vh;
  }

  .mini-product-c {
    display: none;
  }

  .section {
    padding-left: 18px;
    padding-right: 18px;
  }

  .pain-board,
  .service-grid,
  .difference-grid,
  .audience-list {
    grid-template-columns: 1fr;
  }

  .service-card:nth-child(1),
  .service-card:nth-child(6) {
    grid-column: auto;
  }

  .pain-board article,
  .service-card,
  .difference-card {
    min-height: auto;
  }

  .ops-column {
    grid-template-columns: 1fr;
    gap: 10px;
  }

  .ops-column small {
    grid-column: 1;
  }

  .method-steps li {
    padding-left: 24px;
    padding-top: 76px;
  }

  .method-steps li::before {
    left: 24px;
  }

  .audience-list article {
    grid-template-columns: 1fr;
  }

  .final-cta {
    padding-left: 18px;
    padding-right: 18px;
  }

  .cta-visual {
    min-height: 300px;
  }

  .site-footer {
    display: grid;
    padding-left: 18px;
    padding-right: 18px;
  }
}

@media (max-width: 440px) {
  .brand {
    height: 48px;
    padding: 0 8px;
  }

  .brand-logo {
    width: auto;
    height: 40px;
  }

  .hero-copy,
  .section-copy p,
  .section-heading p,
  .final-cta p {
    font-size: 1rem;
  }

  .button {
    padding-inline: 16px;
    font-size: 0.9rem;
    text-align: center;
  }

  .receipt-card {
    transform: rotate(-2deg);
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
  }

  .reveal {
    opacity: 1;
    transform: none;
  }
}